Having said that, when it comes to Internet access revenues, 10 years back hotels had to massively invest in broadband internet access (the one that came from the broadband cable plug in the wall), because IT managers and hotel operators, had to cable the entire hotel, invest in routers, to ensure a decent internet access throughout the hotel. it's started first, with US hotel chains, then the rest followed up. Then came Wifi, with concepts such as @The Link by Sheraton in 2005, proposing a wifi access in the hotel lobby, then move to Hyatt....etc.....
Except for the Internet Access
As has become all too common with Internet Access in hotels, Dubai hotels charges not by room for internet access, but by computer, so they can maximize their revenues: share a room and each of you pays for Internet Access. At AED 95.00 / Day that adds fast.
The issue is, we've move beyond a single Internet access device per traveller. I travel with three devices (laptop, i-phone and i-pad), that each want to get their personal ray of internet sunshine.
According to hotel policies, that would be 3 items x AED 95.00 AED 285.00 / day for Internet access.
Worst if you are sharing your rooms, with someone, that has also a smartphone and a laptop, so between you, hotels end up collecting AED 475.00. Staying for 3 days, it is AED 1,425.00 per stay.
Clearly this is an outdated way of charging for access, to say the least....
Having share that, I can admit that any hotels involved in Profit Therapy has to generate revenues every way they can. But there is an adjustment needed there, where Internet access need to be a flat fee for all devices.
One possibility, could be upon check in to ask how many laptops or smartphone access you need, or each access token could be great for two devices, let's say a laptop and a smartphone. Throughout their stay, travelers will experience that Internet Access is a real pain, and this may results in a share opinions through TripAdvisor or other communities.
When it comes to hotel Wifi, you should always lean towards simplicity:
Make it fast,
Make it easy,
Make it free,
Your guests will thank you for it and will keep coming back.
Romain @ RSVP - Hospitality