February 14, 2012

Fujairah - Market Snapshot Overview - 2012

Fujairah is the United Arab Emirates' easternmost region and the only emirate that does not touch the Persian Gulf. Separated from the rest of the emirates by the Hajar Mountain Range, it used to be a small fishing and pearling port. Fujairah has been elevated to an up-and-coming travel destination in the U.A.E., largely due to its unspoiled beaches on the Gulf of Oman.

The Emirate of Fujairah currently has 180,000 inhabitants who all live in peace and security under the leadership of the ruler of the emirates, His Highness, Sheikh Hamad bin Mohammed Al Sharqi and the Crown Prince, His Highness, Sheikh Mohammed bin Hamad bin Mohammed Al Sharqi.

For the historian, Fujairah is a hidden treasure waiting to be discovered The old fort in Fujairah's historic town which is approximately 300 years old and the many small wind towers still standing in neighbouring villages as proud reminders of the town's recent past. However, archaeological ations have shown that man's presence in the region actually dates back to the Iron Age. In fact, some of -the mosts important archaeological finds in the Arabian Gulf have been made in the area.

Fujairah is host to an increasing number of visitors, driven by Fujairah soaring economy and to his great reputation as a leisure destination. 

Fujairah Emirates has 31 building, including 14 hotels with most hotels being 5-star or 4-star located in the Al Aqah area. These are known hotel brands such as Le Meridien Beach Resort, Miramar Hotel, Rotana Hotel, which has benefited in the past few years from major changes such as the enlargment of its buildings, which has enabled an increase in its capacity. Those hotels are running on high RevPAR on weekends due to local expatriates community, and during weekdays they rely on international leisure markets from CIS, Northern and Eastern Europe.

In downtown Fujairah, where the capital of the emirate is located there are several hotels such as Al Diar Siji, Arjan Rotana, Coral Tower and Concorde Hotel. This reflect more a business segment demand, due to the facilities provided (Hotel apartments).

Currently, the Emirate of Fujairah also includes 17 hotel apartments around the city and even in towns. These have been attracted by the active tourist movement in the emirate, which has in turn strengthened the investment in tourism projects like hotels, apartments and restaurants for the service of tourists.

Fujairah has currently 2,184 rooms and 698 apartments with about 850,000 tourists and travelers. Majority of the international tourists are still landing at Dubai International Airport, and they are transferred to Fujairah. Another great combination is 5 days (Fujairah) / 2 Days (Dubai) for leisure clients.

There are forecasts that go beyond one million tourists by the end of 2012. According the expansion of the emirate, it is consider there will be an increase in the number of hotel rooms that will reach 4500 rooms in the next two years. Future hotel projects named include ibis (180 Rooms, 2012), Novotel (254 Rooms, 2012), Fairmont (88 Rooms, 2013), Intercontinental Hotel (290 Rooms, 2013), Landmark (236 Rooms, 2013)...

With major mega malls being under development in Fujairah, Lulu Mall will feature 76 retail stores, Fujairah City Centre  - a MAF project with over 100 stores...) and Fujairah Mall which is part of Fujairah Commercial Complex

Additionally, there is a new domestic airline in the pipeline, with Eastern Express Development, that will ensure flights to Abu Dhabi and additional GCC cities.

Several infrastructure improvements (Fujairah Airport, New Highway to Dubai, Port), and residential and hotel development currently under way, are designed to complement the increasing attractiveness of the region. 

The Emirates Railway, the country's future national network, will be part of a GCC-wide rail network that will link Abu Dhabi, Dubai, Sharjah, Ras Al Khaimah and Fujairah and it is expected to be operational in 2016.

With oil prices stable at around $100 per barrel, the oil-exporting Gulf states are witnessing greater fiscal stability and investing billions of dollars into tourism infrastructure.

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